ABOUT HAPPY2R
Happy2r is a "ready-to-wear revolution that fuels the demand for flexible, multipurpose, and 'go anywhere' products made for - or inspired by - vogue lifestyles, both traditional and contemporary".
VISION & MISSION
Our vision is to create a contemporary and conscientious world through H2R, and we aspire to be a guiding light that inspires positive change and fosters a happy and satisfied community of fashion fore-seekers and individuals committed to living their best lives in today's increasingly conscientious environment.
BRAND VALUES
Happy2r isn't just a brand; it's a reflection of our values. We value self-expression as a form of art. We are a catalyst for transformation, a source of inspiration, and a partner on a journey to living a life that's rich in meaning and purpose.
BRAND IDENTITY
LOGO: A calm green that connotes freshness and eco-consciousness was picked for the brand with lighter colors to complement the soothing color.
SUSTAINABILITY ROADMAP
2024 - 2025: Recycled Polyester, BCI, Chemical Management, Lenzing Tencel (Lyocell)
